I’m Dave, and in 1983, I was born with Cystic Fibrosis. Back then, life expectancy was 2. In 2023 I turned 40, and plan to live to at least 100! I do this by releasing as many of my needless labels as possible. Keeping only the ones which serve me. My health issues forced me to rebuild my life many times. Now I’m on a mission as The Stigma Coach™ to use label empowerment to conquer negativity, reduce the impact of judgement and help people build an Intuitive Self Identity™!

I came up with the concept of Stigma Coaching™ back in 2016. When facing a lung transplant, I received the opportunity to start a revolutionary new treatment for my Cystic Fibrosis. I knew I had to use or lose what health I would regain. For years, I studied martial arts. Bushido, the way of the Samurai, fascinated me especially. I knew through this discipline that I’d developed, I would be in a far better place to do this than many. During the next 4 years, my health stabilised; I got a personal trainer; I got healthier, and worked on my mindset and developed several techniques for my mental health, but to little avail. 

By 2020, back in the same position, I got a new, more widely available version of this treatment. I knew if this one worked; I had to help others too. I had to stop developing websites and start developing people. So I got formally trained in mindset, Emotional Change Therapy, intuition, public speaking and more. With this, The Stigma Framework™, Stigma Coaching™ and The Stigma Coach™ were truly born.